Cadillac will name its new flagship the CT6. The car will go on sale in 2015. The name has been derived from the CTS sedan, the company’s «centrepiece car line”. By the way, many of Cadillac’s sedans will use the »CT” lettering with a number indicating the size and position of the vehicles in the lineup.
Uwe Ellinghaus, Cadillac chief marketing officer, said: “However, this will be an evolutionary process — we will only change a product’s name when the product itself is redesigned or an all-new model is created, as in this instance.”
In this way, it will be easier for the marque’s fans to familiarise with the company’s lineup. As for Cadillac’s new flagship, it will be based on the rear-wheel drive Omega platform. “This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans,” said Travis Hester, the project’s executive chief engineer. “Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car.”
The new model is expected to command a price tag over $50,000.
