Breweries, generously financed the «royal race» was the title sponsor of the «Formula 1». According to the Motorsport, a signed contract can be extended up to 2023.
Heineken has the right for one season to hold three title races, and six Grand Prix will take place with the advertising company.
On the rest of the stages of the beer sponsor will also not be forgotten because of promotions. Brand ambassadors have become ex-pilots «Formula-1» David Coulthard and Jackie Stewart.
The contract comes into force in 2017, but this season, the Italian Grand Prix will be the title race, and the rest will be placed Heineken advertising (except for the Grand Prix of Abu Dhabi).
Photo: open source
The contract comes into force in 2017, but this season, the Italian Grand Prix will be the title race, and the rest will be placed Heineken advertising (except for the Grand Prix of Abu Dhabi).
Photo: open source
