Here’s another electricity-related story. Harley-Davidson went on a tour of the U.S. to perform road trials of their electric motorcycle. Apparently, a long time ago, at the time of gold rush and pursuit of an American dream, people could not imagine riding an electric motor on Route 66 even in a nightmare. Well, a submarine and a spaceship used to be just a fantasy at some point as well.
Harley Davidson's premiere set off for a tour to tell everyone that having an electric motorcycle is a great solution nowadays.
“The sound is a distinct part of the thrill. Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market”, said Mark-Hans Richer, senior vice president and chief marketing officer for Harley-Davidson.
The motorcycle is scheduled to visit 30 Harley-Davidson’s dealers and get to Europe by the year 2015. The major objective of this tour is to study consumer perception towards the new electricity-related approach. Let’s wait and see how the true Harley-Davidson enthusiasts are going to take the new electric friend. One thing is clear — the famous roaring bass, a hallmark of a Harley-Davidson motorcycle, will come out of speakers from now on. Reminds of a Formula 1 story, doesn’t it?
