Reasons for the creation of such a concept, but puzzling in terms of marketing the project explained the head of the brand Stephan Winkelmann.
He quotes the edition Autocar: «By and large it is only in order to demonstrate their technical capabilities and assess customer reaction to the emergence of supercars from Lamborghini electric motors.
Believe in the Lamborghini, potential buyers appreciated Astreion and psychologically prepared to accept the hybridization of the brand. Of course, only if the electric motors will bring significant capacity increase.
On this positive wave has already started preparations for mass production Asterion. But the assessment of the economic viability of the project dictated the brand need not be included in the hybrid race, competing with Porsche, Ferrari and McLaren, and give way to a conveyor model, the commercial success of which is predetermined.
This, of course, about the crossover Urus, which should appear in 2018. New share a platform with the Audi Q7 and Bentley Bentayga, as the base engine, likely to become a V10 with a capacity of 600 liters. with. or 4-liter eight-cylinder engine that Lamborghini will borrow from the Audi.
