Daniel Ricciardo launches kart brand

Red Bull’s Daniel Ricciardo decided not to waste time and launched his own kart brand.

Red Bull’s Daniel Ricciardo decided not to waste time and launched his own kart brand.

After winning three Formula 1 Grand Prix races this season, the driver has become much more self-confident and launched his own business — “Ricciardo Kart”. BIREL ART will deal with designing the karts. This company is a symbiosis of a long-existing Birel Group studio and a GP2 racing team ART Grand Prix headed by Nicolas Todt, the son of FIA president Jean Todt.

However, Daniel Ricciardo has not just given his name to the company; he is going to take part in developing the karts from the scratch. They will be used in major karting competitions, including the world’s championship.

A full list of the future models will be unveiled in October, while the first kart will make its debut in November.

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