Premium brand Lincoln will launch a new perfume, which will also be piped through the ventilation systems at company’s dealerships.
Lincoln is for those who prefer premium cars, high public profile and luxury. The fragrance will not have the smell of a high-octane fuel; it was created by a renowned master perfumer Rene Morgenthaler and comprises notes of “green tea leaves (for a forward-thinking group that values style and success) and jasmine and tonka beans (to create relaxing atmosphere). The scent exudes luxury and warmth”. This is how the perfume is described at Lincoln, no technical specifications this time.
This tool should help the not-so-young clients make an emotional connection to their store and the Lincoln brand.
