The Paris Motor Show will be held without Ford, Volvo, Aston Martin and Rolls-Royce

Ksenia Turok

19 сентября 2016 year

Ford Motor Company, Volvo, Aston Martin and Rolls-Royce refused to participate in the Motor Show in Paris, which opens to the public on 1 October.
The publication Automotive News quotes the head of Aston Martin, Andy Palmer, explains the reasons for non-participation.

Once there was a view that you need to be at every motor show, but sometimes it's better to do something other than just spend, spend and spend money on every auto show...

Andy Palmer:

A number of car manufacturers are involved in the Paris Motor Show, but in a reduced format, called «save mode», and yet still some five years ago, for example, Audi in Frankfurt on the creation of the pavilion with the roads inside has not stinted on 10 million euros.
In it's different this year. Volkswagen for the first time in many years, refused to hold the traditional «Night Prime», which is usually on the eve of the opening of the showroom Deutschemark pokazvaet their new products to the press. Lamborghini will not be counted in Paris, do not come and top managers of BMW, immerse themselves in the development of electric range development strategy.

Photo: open source