What do you think of what might work the company's chief designer of Jaguar? Above the new cars? Not only. Especially for the London Design Biennale Ian Callum with a team of experienced masters of their craft he has created a three-dimensional image of the installation of the car. Creation was tied to the main theme of the exhibition — utopian future.
Was this an allusion to the polygonal form of new products or the sarcasm and the irony of the designer can only guess.
However, the Jaguar company took advantage of the event provided a platform «in full». Their stand was dedicated to the most successful car models in the history of the brand, which is not forgotten and about sports successes.
Ian Callum also said that the rest of the designers need to take note of this event, it's a great chance to learn from the experience of other artists and design companies.
Photo: manufacturer
Ian Callum also said that the rest of the designers need to take note of this event, it's a great chance to learn from the experience of other artists and design companies.
Photo: manufacturer
