«First you have to shoot me,» — said the head of Ferrari on the issue of the release of its «stable» crossovers, as competitors have already done.
Recall, Lamborghini presented the Urus crossover project — the Lamborghini brand. A leading engineer of McLaren, Robert Melville noted that the development of the crossover — a very interesting idea, not to mention the fact that McLaren could even build «any car for your money.»
The head of Ferrari Sergio Marchionne is convinced that the glorious tradition of the brand is more important than fashion market trends. Even if sales decline, the chief of the famous brand is ready to put up with it for the sake of exclusivity.
This trend emerged. Established Ferrari analysts predicting a decrease in sales in the range of 3% — 7664 car last year against 7900. Against this background, the tone is set indicators in 2014, when sales jumped by 6%, but a breakthrough is easily explained: the fashion for Ferrari in China and the number of buyers in the Italian supercars China grew by 22%.
Unlike analysts marketers Ferrari hopes to increase sales by 2019 to 9000 cars.
Photo: Ferrari.com
