The premium sub-brand Genesis in Hyundai Motor Company will be headed by the former director of design and development of the Lamborghini brand, Manfred Fitzgerald. 52-year-old senior manager in the new year will be responsible for the long-term strategy of Genesis, and at the same time and for the marketing policy.
By the way, a colleague in Hyundai Motor will be another ex-employee of Lamborghini — chief designer Luc Donkervolke known for such works as supercar Murcielago and Gallardo, a sports coupe Audi R8 Le Mans, as well as the first crossover Bentley Bentayga.
As for the premium unit Hyundai, in its intention to include the release of the six models in the next four years. The first of these has already been submitted to the public — a sedan Genesis G90, successor Equus. The next two sedan, coupe and a couple of crossovers.
