Inspirator (mastermind) — a mobile app, developed by Bentley, which will help the customer choose the ideal car for him. For this analysis will be made for the buyer of emotions while working with the online configurator with the built-in camera smartphone or tablet. Customer can only study the video, which appears in front of him.
Thus, the program includes 12 billion combinations of facial expressions. After the analysis is complete, Inspirator offer the most suitable options that he has chosen on the basis of the positive response of the client.
Now the application is ready only for crossovers Bentayga, but in the near future will include all models of Bentley.