We’ve heard a lot about advertisement wars. And have seen many of them. Thousands of ironic posters (sometimes very talented) ridiculing competitors circulate on the Internet caught on the phones of people passing by or cameras of skilful PR-managers. Main offices and local dealers keep trying to excel each other in mocking their rivals. However, not by sarcasm alone…
Prior to the legendary 24 Hours of Le Mans race Audi made a truly gentlemen’s gesture by filming a short “Welcome back!” video devoted to the return of the once famous here Porsche after a big interval. Despite a rather unsuccessful finish, even though in the course of the race the “rookies” seemed to be able to perform a miracle and score victory right after getting back to the race — the team was leading for almost 2/3 of the distance — Porsche gave a truly gentlemen’s answer. In their response video, the company sent their sincere congratulations to Audi, the winner of the 2014 Le Mans, and expressed their respect for the team.