When we talk about cars, we mean the personal perception of each model through a whole set of feelings. Forgive me if this phrase sounded too scientific, but there's no escape: we like (or dislike) the appearance, dynamics, feeling of drive and, of course, the sound of the engine, the very essence of the car.
But very soon we lose this component is coming age of electric vehicles, and no matter how fast, eco-friendly and progressive they may be, they will be forever deprived of the captivating music, which publishes regular engines.
Porsche — one of those amazing cars, the engine sound that captivates and delights.
That's right: a velvet and booming voice boxer engine with nothing to compare it wants to listen again and again. It is perhaps possible to use even for therapeutic purposes: to lift the mood.
At the same time in different situations, and it sounds completely different. On the race track is one thing, another is in the mountains, in a relaxed atmosphere holiday brochures — the third. But I can hear it all at the same time to compare and understand the differences?
Porsche first made available to the public a collection of sounds of their engines, opened in the «Crocus City Mall» interactive project under the motto «The sound of the Porsche: the history of the brand.»
Sound of Porsche — a temporary store, whose territory is divided into three zones: the sonic laboratory, multimedia station and corner design. All this is based and developed on the basis of Porsche 911.
For example, the multimedia station is a four slots where you can listen to the sounds offered by the library. Externally it is very similar to listening to vinyl, but in fact we have used a different technology called Radio frequency identification — technology used for sound reproduction records on chip packages that mimic vinyl cover.
Among the «plates» is as common audiorasskazy about the brand and its history, and the very specific event records — such as sounds marathon «24 hours of Le Mans» this year, which Porsche won after a long break. Most of the tracks are also accompanied by visuals, so if you missed something in the history of Porsche — a great opportunity to make up for it!
But perhaps the most interesting is the area of sound laboratory. This is a small dark room in the center of which stands the Porsche 911. Its body is covered with a special paint applied over the pattern of small cells, as in the graph paper.
This technology allows the right to broadcast the video on the side of the vehicle imitating a reflection of the road, and it is written in three different geographical locations: Miami on the road, in the mountains of Austria and on the Nürburgring. Actually, there is recorded and sound.
Launching one of the three programs, you get simultaneous audio and video broadcasting, which create the illusion of presence. So complete that it is possible even to meditate, and consciousness obediently takes you into another reality.
We recorded the soundtrack for your Porsche 911 Carrera S on the famous Nurburgring — largely, perhaps even for selfish reasons: because the sound I want to hear it again and again! Well, because the sound of the engine — still largely a merit of the pilot, and especially true during the passage of the Nurburgring, we want you to know that to achieve such peals motor vehicle instructor helped Porsche Sport Driving School Dominik Heinz!
For visitors to the temporary store The Sound of Porsche (Crocus City Mall, Chess Room, 65–66 km Moscow Ring Road) is open from 7 to 27 September daily from 10 to 22:00. Moscow has already become the fourth place of presentation The Sound of Porsche. The presentation of the interim store brand were held in New York, London and Shanghai.
