Sometimes the most successful advertising is obtained purely spontaneous, and is the most memorable thing that should never have happened.
When the journalists who participated in the Porsche World Road Show at the circuit Kazan Ring, tested on the track different versions of the Porsche 911 sports and Cayman, they noticed that the leading car, Porsche Cayman GT4, from the exhaust belching black smoke. «As if he Diesel» — I said, and I was not mistaken, that is. E. Initially the car was gasoline, but by mistake he dolili tank of diesel fuel.
The most amazing thing is that after that Porsche rode 2 laps in combat pace around the ring and then he just washed and drained the fuel fuel filter. And again he rushed into the fray.
Porsche World Road Show — an annual event conducted by a team of Porsche in various countries around the world. This year, after five years it has again returned to Russia, but this time the city of steel Nizhny Novgorod and Kazan. Four days in the same city four days in the other — and several hundred clients, real and potential, who attended the show — this is the result of these days.
Of course, it is primarily advertising and marketing. During the event (and every day he was visited by about 60 people), the client gets the opportunity to compare different operating conditions, the entire model range Porsche. City test off-road, and finally, sports — that for which we were traveling, including 800 km in one of the most beautiful and cleanest cities in Russia — Kazan.
The route Kazan Ring itself is very interesting not only because of its configuration, but the biggest difference in altitude in Russia that reaches 27 meters. Interesting bunch of turns, some of which is «blind» in part because of the height difference, where you can check the car's handling, long straight on which to evaluate the acceleration as the engine and then the brakes — all these famous racing circuit in Kazan where various domestic and international racing circuit. But for Porsche is just the place where you can understand and feel the possibilities of this legendary car.
Of course, the most interesting was the sports test, and it was because we had the opportunity to compare all models in a row — that is, just get out from behind the wheel, for example, Porsche 911 Carrera and sit behind the wheel Cayman GTS — are understood the nuances, they differ from each other. Setting steering, handling, power, cornering ability, as well as convenience seats and interior — it turns out significantly different from each other. For example, Cayman GTS was one of the «collected» cars of performance, and in the 911 Turbo is the smooth wheel. And a lot more then that becomes clear only on closer examination.
Since the company Porsche claims that all of their vehicles are being tested on the track, and the customers were able to test them on the highway Kazan Ring (previously — Nizhny Novgorod ring). Even the Panamera, Macan and Cayenne were presented for the annular test. Of course, all races were held under the supervision of experienced instructors international team of Porsche, which to begin with was explained to all present the basics of safe driving and the basic rules of driving on the track. Then — exercise «snake» on the rate and mandatory perestavka «moose test» to get an idea about the almost unlimited possibilities of the car. 911 Turbo S models during acceleration «on the floor» caused even a momentary blackout, because, according to the instructor, overload, which was accompanied by a crackdown, reached 4G.
Well, after the main test instructor (most of which are past or present were racing drivers) offers a welcome traditional «ring taxi» with elements of drift. And as it turned out, even the Porsche Panamera gets a great drift-mobile!
